One of the biggest questions in the billion dollar fitness industry is, “How can you lose belly fat?” Many companies are making millions riding on this question without providing any real answers.

Telemarketing ads are filled with magical products that promise to make you lose belly fat while doing nothing more than sitting on a couch browsing through TV channels.

I saw this ad about a belt that can make you sweat and lose fat. It promises to reduce your waist size by two inches in a week. That too without putting in any effort other than putting on the belt! […]